Creative Director with more than a decade of experience leading integrated brand growth across North American, multicultural, and international markets. My work focuses on translating complex business challenges into culturally resonant, high-impact creative that drives awareness, engagement, and measurable results across digital, social, broadcast, and out-of-home platforms.

I’ve led and contributed to brand launches, market expansion initiatives, and large-scale integrated campaigns for global and national organizations including Mazda, FedEx, GlaxoSmithKline, SC Johnson, and other category leaders across automotive, healthcare, CPG, travel, and retail. My approach balances creative excellence with strategic discipline — ensuring the work is not only compelling, but effective and scalable.

I’m known for building and guiding high-performing creative teams, elevating standards, and fostering collaborative environments where strategy, design, and storytelling work together seamlessly. I partner closely with marketing, strategy, and account leadership to align creative output with business objectives and brand priorities.

My creative philosophy is simple: strong ideas should solve real problems. The best work moves people, shifts perception, and delivers results — not just attention. That mindset has shaped campaigns across multicultural and U.S. Hispanic markets, where cultural insight and relevance are essential to performance.

I also integrate AI-enabled workflows into the creative process to accelerate ideation, improve efficiency, and expand exploration without sacrificing craft or originality. Used well, these tools enhance thinking — they don’t replace it.

I’m motivated by ambitious briefs, complex challenges, and opportunities to build meaningful brand connections at scale.

Core Competencies:

• Creative Concept Development

• Integrated Campaign Execution

• Art Direction & Copy Collaboration

• Cultural Storytelling (U.S. Hispanic & Multicultural)

• Digital, Social, OLA, OLV & OOH

• AI-Enabled Creative Strategy & Ideation

• Cross-Functional Collaboration

• Creative Team Collaboration & Guidance

• Creative Excellence Under Pressure