Challenge: Raise awareness of Scrubbing Bubbles with Bleach.
Insight: Nothing says “ultimate clean” to a Latina like the power of bleach.
Strategy: To demonstrate this, we created a social media campaign that pitted “Las Mugres Mugrientas”, 4 messy creatures straight out of Latin American myths and legends, against their archenemies: Scrubbing Bubbles Foaming Bleach. Using various bathroom habitats as their battlegrounds, Las Mugres fought the Bubbles for control. And lost. Every time. But our campaign was a huge winner, generating millions of views and seriously engaged fans who loved the relevance, humor and efficacy of our product.