Context
Wendy's sandwiches are best enjoyed while using both hands. but nowadays, most customers come to the store and want to enjoy our great burgers while also enjoying the best of their smartphones.
Solution
With a very simple redesign, we modified the existing sandwich boxes and offered guests a new way of enjoying their Wendy's sandwiches while keeping their phones easily accessible and away from spills.
Results
The new clamshell design has a new US patent pending and was overwhelmingly chosen by guests who were dining alone or those who needed to stay connected during their meal on the test markets.
The design has been patented. (US Patent and Trademark Office Serial No. 62/151,024.)