Context

Wendy's sandwiches are best enjoyed while using both hands. but nowadays, most customers come to the store and want to enjoy our great burgers while also enjoying the best of their smartphones.

Solution

With a very simple redesign, we modified the existing sandwich boxes and offered guests a new way of enjoying their Wendy's sandwiches while keeping their phones easily accessible and away from spills.

Results

The new clamshell design has a new US patent pending and was overwhelmingly chosen by guests who were dining alone or those who needed to stay connected during their meal on the test markets.

The design has been patented. (US Patent and Trademark Office Serial No. 62/151,024.)

Challenge

Build a leadership position for the Sol retail brand in the Caribbean market and have a clear point of difference that is believable and ownable by focusing on fuel quality and loyalty.​

Insight

Customers want a brand that delivers more than just fuel and quality of gas is inferred.

Solution

FUEL QUALITY + VALUE Speak their language + Focus on what brings them value

Go with Sol

“Go with Sol” was chosen to be a catchy phrase that could work as a rallying cry and a reminder to Bajans to reconsider their fuel choice. The phrase also reminds consumers that our fuel helps drivers “go” wherever they need to get to, next without worrying about whether they’ll make it there.

Challenge: Raise awareness of Scrubbing Bubbles with Bleach.

Insight: Nothing says “ultimate clean” to a Latina like the power of bleach.

Strategy: To demonstrate this, we created a social media campaign that pitted “Las Mugres Mugrientas”, 4 messy creatures straight out of Latin American myths and legends, against their archenemies: Scrubbing Bubbles Foaming Bleach. Using various bathroom habitats as their battlegrounds, Las Mugres fought the Bubbles for control. And lost. Every time. But our campaign was a huge winner, generating millions of views and seriously engaged fans who loved the relevance, humor and efficacy of our product.